Free Google review audit. See exactly which reviews qualify for removal.
Most negative reviews are real customers describing real problems, and those cannot be removed. A small share break a published Google policy, and those can. The audit tells you which of yours is which, in about 90 seconds, for nothing.
Type your business name to find your Google Business Profile.
What the audit shows
- Every review we read scored against Google's published content-policy categories
- Estimated strength of this review's policy case. Scored on how clearly it matches a Google content-policy clause, not a promise of removal
- What your rating becomes if the flagged reviews come down, worked out from your own star totals
- The reviews we did not flag, and why we read them as genuine customers
Why audit now? A policy-violating review is easiest to challenge while the reviewer's account and posting pattern are still visible on Google. The evidence that wins these cases sits on public profiles, and it does not stay there forever.
What the scan is actually doing
It reads every review on the listing and sorts them into two piles. One pile is reviews that map to a published clause in Google’s content policy, with the clause named. The other is reviews that are negative but policy-clean.
That second pile is the part worth reading. A review describing a real visit is protected by Google’s own policy no matter how unfair it feels, and a filing against one spends the attempt that mattered. The audit tells you which of yours those are before you spend anything.
The evidence it looks for
Google’s reviewer cannot see your appointment book, your CRM or your receipts. What they can check is Google’s own platform, so those are the signals that carry a filing. Three of the clauses that come up most:
Former employees, competitors, and people with a financial stake in disparaging a business cannot leave reviews about it.
- The same account has left a positive review for a direct competitor, usually nearby and often within days
- Employment records showing the reviewer left your business, and when
- The review uses trade vocabulary or internal process detail an ordinary customer would not know
- A cluster of similar reviews arriving in one window from accounts of similar age
A review must reflect an actual customer experience with the business, not a phone interaction, a quote request, a drive-by, or something the reviewer heard second-hand.
- No record of the reviewer in your booking system, invoices, POS or email, searched under partial spellings and first name only
- The review describes a service, product or package you do not sell
- The dates named do not line up with your opening hours, your season, or a period you were closed
- The reviewer's public profile shows no other contribution, or a burst of ratings left minutes apart
The hardest category to win, and the one most often attempted. A review stating something verifiably untrue, not merely unfair, can be filed, but only where a document contradicts it. Opinion is never covered.
- A specific factual claim that your records contradict: a price, a date, a service performed
- Documentation that survives being read by a stranger: an invoice, a signed job sheet, a contract
- Claims about a legal outcome, licence or certification that public records disprove
- A description of an event on a date you were demonstrably closed
The audit checks against every published clause, not only these three. All 9 clauses, one page each.
What it will not do
- It is a read of the evidence, and it is what the filing will be built on.
- It will not find a case in a review that does not have one. Most negative reviews are policy-clean and the report says so plainly.
- It does not contact the reviewer, and it does not tell Google anything. Running it is invisible to everyone but you.
- It does not need an account, a card, or your listing's login.
Check one review instead of a whole listing
Paste a single review and see which clause it falls under, or work out what one removal would do to your star average.
The clauses the audit scores against
Google review removal by trade
What the audit tends to surface in your industry, and the evidence you already keep.