Free tools
Free tools for review problems
No account, no email form, no limit. Both of these run in your browser, which means nothing you type reaches us at all.
/tools/google-review-policy-checker
PolicyGoogle review policy checker
Paste a review and see which of Google's published content-policy clauses its wording may break, and what a report has to say to be actionable.
Open the tool →/tools/google-review-rating-calculator
MathsGoogle review rating calculator
What your star average becomes if the bad ones come down, how many five-star reviews would get you to the same place, and what the next one-star costs you.
Open the tool →
Why these are not behind an email form
A tool that asks for an address before it answers is a lead form wearing a tool’s clothes, and everyone recognises it. These answer first. What they give you is a reading of the words and the numbers against Google’s published rules, which is worth having before spending money anywhere.
When you want the same reading across an entire listing rather than one review at a time, that is the free audit. It reads every review on the profile, and it is also free to run and free to read. If you then want a review filed, it is $150 to $250 per review, charged only after Google takes it down.
Which one you want
They answer different questions, so start with the one you are asking.
“Can this review be removed at all?”
That is the policy checker. Google’s report form makes you pick one policy category, and the report is weighed against the category it names. A review that broke one rule, reported under another, points Google at a rule it never broke. The checker names the clause the wording fits, and when the wording alone fits none, it points at the signals outside the text that a filing can still rest on.
“Is it even worth chasing?”
That is the rating calculator. One removal moves a business on 40 reviews far more than a business on 900, and the arithmetic is not obvious from looking at the star average. It also shows how many new five-star reviews would reach the same number, which is sometimes the cheaper route and worth knowing before you spend anything.
What neither of them can do
Publishing the limits of a tool is not a disclaimer, it is the difference between a tool and a lead magnet. Reading one review on its own misses signals that can show a review was never genuine, because those signals live in the reviewer’s account rather than in the text:
- The same text posted under two or more reviewer accounts, which is invisible in a single review.
- A reviewer profile with no other contributions, or one whose entire history is one-star reviews of businesses in one trade.
- A cluster of reviews arriving inside the same hour after months of nothing.
- Whether the person appears anywhere in your own booking, till or patient records.
Neither tool can see any of that, and neither is a decision. Google makes the final call on every removal. What they are good for is a first reading of one review, or of your own numbers, before the whole listing is read.
The policy clauses behind these tools
Google's published rules, one page each, with what qualifies and what does not.
Longer guides
If you want the reasoning behind the rules rather than a verdict on one review.
Straight answers
One question per page.