Harassment and hate speech

Reviews containing slurs, threats, or targeted attacks on individuals or protected groups violate Google's policies.

What Google says

“We don't allow content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race, ethnicity, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic.”

See Google's full content policy hub

Qualifies for removal

→Review uses ethnic or religious slurs against staff
→Review threatens violence or harm
→Review targets specific staff member by full name with hateful content

Does NOT qualify

→Strong language criticizing service (frustration ≠ hate speech)

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The other policy categories

Reviews from people who were never customers Conflict of interest Advertising or promoting competitors Off-topic content Personal information in a review Impersonation and misrepresented identity Factually false claims Restricted and illegal content

Full breakdown: Google review policy violations explained · remove fake Google reviews · straight answers · by industry