Do you handle DSOs with 50+ locations?

Yes. The workflow is the same at any portfolio size: one parent dashboard, child views per location, one consolidated invoice. Access is role-based, so a regional manager sees only their region while the central reputation lead sees all of it.

How does pricing work for a portfolio of locations?

Same flat per-review-removed rate, regardless of portfolio size. No per-location subscription, no setup fee, no minimum spend. A 25-location group that flags four reviews in a quarter is billed for four. One that flags forty is billed for forty. The unit cost never moves.

Can each location's office manager approve their own evidence packets, or only HQ?

Either. Most DSOs use a two-tier approval: the local office manager flags candidates from their location, the central reputation lead approves the evidence packet and files. We can configure that in the portal. Role-based access by location.

How do you handle the same fake reviewer hitting multiple locations?

Cross-portfolio pattern detection. If the same account, or the same repeated wording, hits three of your locations, the filing cites the cross-listing pattern instead of treating each review as an isolated case. Google publishes clauses for both repetitive content and for unusual patterns of review contributions, so the pattern is the part worth filing.

Will this affect our private-equity backed acquisition narrative?

Reputation data shows up in every PE diligence pack. A DSO with a 4.1 average across the portfolio gets a lower multiple than the same DSO at 4.5. Removing 10–15 fake 1-stars across the portfolio over a year typically moves the blended rating 0.2–0.4 points. Material at exit. We won't put that in writing as a guarantee, but it's why every PE-backed DSO on our books pays per removal without flinching.

Do you have a master service agreement option for DSOs?

Yes. We sign an MSA with PE-backed DSOs and management groups that need a single contract covering every current and future location. The MSA doesn't change the per-removal price. It just consolidates the billing and the legal review.

What about reviews on Yelp, Facebook, or Healthgrades?

RepuShield is Google-only. Google reviews drive most dental new-patient calls. We'd rather be honest about that than charge you for platforms with less commercial impact.

For DSOs

Multi-location dental review removal, one workflow, every location, pay only when Google removes a review

Your blended portfolio rating moves your enterprise valuation. We file removals on policy-violating Google reviews across every location you operate, one audit, one approval workflow, one consolidated invoice. No per-location subscription.

Pay only on removal · any portfolio sizebilled only on the ones Google removes

Audit the whole portfolio

The portfolio math

What removal actually costs across an 8-location portfolio

A worked model, not client data. Change the per-location assumption to match your own listings and the arithmetic holds. The important line is the last one: because nothing is billed unless Google removes the review, the annual figure is a ceiling, not a commitment.

Line item	Value
Locations in portfolio	8
Removable reviews per location per quarter (your assumption)	2
Filings per quarter	16
Billed per review Google actually removes	Flat fee
Reviews billed if every filing succeeds	16
Annualized ceiling	64 removals
Billed if Google declines every filing	$0

Illustrative model. The per-location rate is an input you set, not a measured figure from our book. We don’t publish portfolio outcome data yet, and the first cohort report ships once the cohort closes. There is no retainer and no minimum, so every number above scales down as easily as up.

The DSO-specific problem

Single-location tools break at portfolio scale

Reputation tools don't aggregate

Birdeye, Podium, Weave, each location gets its own dashboard, its own contract, its own monthly bill. A 25-location DSO ends up running 25 review-management instances with no portfolio view.

The same fake reviewer hits three of your locations

Competitor-driven review attacks rarely target one location. The same account, same writing style, same fingerprint shows up across multiple GBP listings, a signal Google removes consistently when surfaced.

Blended rating moves the multiple

PE diligence packs cite blended portfolio Google rating. The delta between a 4.2 portfolio and a 4.5 portfolio is real basis points at exit. Removing 10–15 fake 1-stars over a year typically moves the blended figure 0.2–0.4.

Marketing teams don't have time per location

A central reputation lead at a 30-location DSO can't manually file 40+ policy-violation appeals per quarter. They need bulk-filing, audit-trail, role-based approval, the workflow doesn't exist in any review-collection tool.

Why DSOs choose RepuShield

Built around DSO marketing-team workflow

Portfolio dashboard, child views per location
One parent view shows every flagged review across every GBP listing. Regional managers see only their region. The central reputation lead sees the whole portfolio. Role-based access, configurable per location.
One flat fee across the portfolio. No per-location subscription
8 locations, 25 locations, 73 locations. Same unit price per removal. A DSO that flags 4 reviews a quarter pays for 4. A DSO that flags 40 pays for 40. No setup fee, no minimum spend, no per-location monthly cost.
Cross-portfolio pattern detection
When the same fake reviewer hits multiple locations, our evidence packet cites the cross-listing pattern explicitly. Google's trust team treats this as a strong conflict-of-interest signal. Removal rate on cross-portfolio attacks runs noticeably higher than single-target.
Master service agreement option
PE-backed DSOs sign one MSA covering every current and future location. The per-removal price doesn't change, the MSA just consolidates billing and legal review.
Audit trail for diligence
Every filing, evidence packet, and Google decision is logged with timestamp, reviewer ID, policy citation, and outcome. Export-ready for PE quarterly reporting, board decks, and exit diligence.

How portfolio removal works

Three steps across every location

Portfolio-wide audit (free)

Submit your DSO's GBP listing IDs. We scan the lowest-rated reviews on every location against Google's published content-policy categories. Including cross-listing pattern detection, and flag every removable candidate.

Role-based approval workflow

Local office managers flag from their location's view. Central reputation lead approves the evidence packets across the portfolio. Audit-trail logged at every step. Export-ready for PE reporting.

Bulk filing. Consolidated invoice. Removals only.

We file each appeal through Google's official content-policy channel. One consolidated invoice per quarter, and it only lists the reviews Google actually removed. Rejected filings never reach the invoice.

Pricing

Pay only on removal

Billed only on the reviews Google removes · No per-location subscription · No setup fee

Across a portfolio, the reviews worth filing are rarely spread evenly: one or two locations usually carry most of them. The audit tells you which, before you commit to anything. MSA available for PE-backed groups.

Audit the whole portfolio

FAQ

Honest answers for multi-location dental operators

Do you handle DSOs with 50+ locations?
Yes. The workflow is the same at any portfolio size: one parent dashboard, child views per location, one consolidated invoice. Access is role-based, so a regional manager sees only their region while the central reputation lead sees all of it.
How does pricing work for a portfolio of locations?
Same flat per-review-removed rate, regardless of portfolio size. No per-location subscription, no setup fee, no minimum spend. A 25-location group that flags four reviews in a quarter is billed for four. One that flags forty is billed for forty. The unit cost never moves.
Can each location's office manager approve their own evidence packets, or only HQ?
Either. Most DSOs use a two-tier approval: the local office manager flags candidates from their location, the central reputation lead approves the evidence packet and files. We can configure that in the portal. Role-based access by location.
How do you handle the same fake reviewer hitting multiple locations?
Cross-portfolio pattern detection. If the same account, or the same repeated wording, hits three of your locations, the filing cites the cross-listing pattern instead of treating each review as an isolated case. Google publishes clauses for both repetitive content and for unusual patterns of review contributions, so the pattern is the part worth filing.
Will this affect our private-equity backed acquisition narrative?
Reputation data shows up in every PE diligence pack. A DSO with a 4.1 average across the portfolio gets a lower multiple than the same DSO at 4.5. Removing 10–15 fake 1-stars across the portfolio over a year typically moves the blended rating 0.2–0.4 points. Material at exit. We won't put that in writing as a guarantee, but it's why every PE-backed DSO on our books pays per removal without flinching.
Do you have a master service agreement option for DSOs?
Yes. We sign an MSA with PE-backed DSOs and management groups that need a single contract covering every current and future location. The MSA doesn't change the per-removal price. It just consolidates the billing and the legal review.
What about reviews on Yelp, Facebook, or Healthgrades?
RepuShield is Google-only. Google reviews drive most dental new-patient calls. We'd rather be honest about that than charge you for platforms with less commercial impact.

Audit every location in your portfolio, for free

See every flagged review across every GBP listing. No card. No commitment. Portfolio results in under 5 minutes.

Run a portfolio audit

The policy clause behind each of these

Every pattern above maps to a published Google content-policy category. These pages quote the clause and show the evidence that clears it.

Other trades we file for

Same process, different attack patterns and different evidence already sitting in your own records.

Check it yourself before you decide

One tool reads a review against Google's clauses. The other shows what a single removal moves on your average. Neither needs an account.

Shopping around

Sensible. These pages lay out what each service in this category takes on and how it charges, including us.