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RepuShield

FAQ

Honest answers to the questions we hear most

40 questions covering pricing, the removal process, billing, privacy, and account access, written by the people who actually file these removals, not by a marketing team.

Pay only on successbilled only when Google removes it

Getting started

What RepuShield is, who it's for, and how to begin.

What does RepuShield actually do?

We file removal appeals for fake or policy-violating Google reviews through Google’s official content-policy channel. We’re not lawyers, not a PR agency, and not a reputation suite. We do one thing: remove reviews that violate Google’s rules, and you pay only when Google removes one.

How do I get started?

Run a free audit. Paste your business name and city. We scan your lowest-rated Google reviews against Google’s published content-policy categories and show which ones may qualify for removal. No card, no signup required to see the audit.

Who is RepuShield for?

US local-service business owners: dental practices and DSOs, HVAC and home-services contractors, restaurants, law firms, medical practices, real-estate agents, and auto repair shops. If a single fake 1-star review meaningfully hurts your inquiries, we’re a fit. See our founder story for the why behind the business.

Is there a free version or trial?

The audit is free: we scan your reviews and tell you which ones may qualify for removal. You only pay if you decide to file. There’s no subscription, no setup fee, and no card stored.

How long does the whole process take?

Audit: ~90 seconds. Evidence packet build: 1–2 business days after you approve a flagged review. Google’s decision is on Google’s own clock, and Google publishes no decision window, so we do not quote one either. See the full process.

Do I need to give you my Google login?

No, never. We do not take your password and we do not log in as you. What we ask for is Manager access on your Business Profile, which you add on Google’s own screen and can remove at any time, and which does not let us post as you. If you would rather not grant it, your account offers two other ways to show the listing is yours: a code we mail to an address on the listing’s own domain, or a message you send us from your company address. The filings themselves go through Google’s public policy channels.

Pricing & billing

What it costs, when you pay, and how the math works.

How much does it cost?

One flat fee per Google review removed. That’s the only number. No subscription, no setup fee, no per-month retainer. If Google removes the review, you pay it. If Google rejects, you pay nothing at all. See full pricing.

When am I charged?

Only after Google removes the review. Flagging a review costs nothing and takes no card. It files the case, that’s all. Once Google confirms the removal, we invoice you through LemonSqueezy. If Google declines, no invoice is ever raised. No card is stored between cases. See our guarantee.

Is there a bulk discount?

Not currently. The pricing stays flat per review whether you file one or fifteen. Multi-location DSOs and franchise groups should still get in touch. We can coordinate batched filings and a single consolidated invoice.

What payment methods do you accept?

All major credit and debit cards via LemonSqueezy (Visa, Mastercard, Amex, Discover). LemonSqueezy is also the merchant of record, so receipts are tax-compliant for US, EU, and UK businesses.

Do you store my card?

No. Cards are tokenized at LemonSqueezy and we never see the number. After the transaction, there’s no recurring charge to set up because there’s no subscription. Next time you file, you re-enter at LemonSqueezy.

Is it worth it?

That depends on two numbers only you have: what one new customer is worth to you, and how many people read the review before they decide. We don’t publish an industry figure for it, because we have not measured one and neither has anyone we would be willing to cite. What we can tell you is the downside, exactly: a filing Google declines costs you nothing. If you want to see what the rating itself moves, run your own numbers.

The removal process

How a filing works end to end, from the audit through to the invoice.

What's your success rate?

We don’t publish one yet. Any removal rate is meaningless without the denominator, and ours won’t be statistically honest until the Founding Cohort’s cases have resolved. The report publishes when they do, not on a date we picked. What we will tell you up front: if Google declines you’re never billed. See the breakdown in our methodology.

What kinds of reviews can you actually remove?

Reviews that violate Google’s content policy: fake reviews from non-customers, off-topic content, conflict of interest (competitors, ex-employees), harassment and hate speech, restricted content, personal information leaks, misinformation, and impersonation. See the full list with examples.

What reviews can you NOT remove?

Honest opinions from real customers, even harsh ones. Real service complaints. Reviews about products you no longer sell. Google’s policy doesn’t let us touch genuine feedback, and we won’t pretend otherwise. The audit tells you which reviews those are before you spend anything.

Can you guarantee a review will be removed?

What we guarantee is the billing. You are never charged for a case Google declines, which puts the whole risk of a filing on our side rather than yours. See the written guarantee.

How does the evidence packet work?

For each flagged review, we build a packet: a screenshot of the review, the specific Google policy category it violates (with the policy URL), supporting pattern analysis (same reviewer hitting competitors, recently created account, no transaction history), and a written rationale. You see and approve the packet before anything is filed. See the methodology.

What if Google rejects the first time? Can you refile?

Yes, once. If we discover new policy-violation evidence (e.g., the reviewer leaves additional fake reviews, or new pattern data emerges), we refile once at no extra cost. Refiling identical content just returns the same rejection, so we only refile when something genuinely changed. After two rejections we close the case, and because nothing was charged up front, you owe nothing for either attempt.

How long does Google take to decide?

Google publishes no decision date and neither do we. The faster cases tend to be clear policy violations (obvious spam, harassment). The slower ones involve borderline conflict-of-interest evidence Google’s reviewer wants to verify manually.

Do you remove reviews on Yelp, Facebook, Trustpilot, or other platforms?

Not currently. We’re focused on Google reviews because Google drives the lion’s share of local-business discovery and conversion. Other platforms have different policy structures we’d rather build out properly than ship half-done.

Will Google know I hired someone?

No. Filings go through Google’s public policy-violation channel, the same one any business owner uses. There’s no marker indicating a third party filed, and the reviewer is not told who reported them.

Billing policy

Why nothing is charged up front, and what happens when Google says no.

Why is there no refund policy?

Because there’s nothing to refund. We don’t take payment when you flag a review. The fee is invoiced only after Google confirms the removal. A refund guarantee only matters when a service charges you before it delivers. We don’t. Full terms on the guarantee page.

What happens if Google rejects the removal?

The case closes and you owe nothing. No invoice is raised, no card is touched, and there’s nothing for you to claim. You’ll get an email telling you Google declined and why, so you know where the case landed.

What if Google never responds at all?

Same outcome: you’re not billed. We treat silence the way we treat a rejection. If the review is still live, the removal didn’t happen, so there’s nothing to invoice. Google commits to no decision window at all, so we do not read anything into how long a case has been quiet, and we close a case out rather than leave it open indefinitely.

When exactly does the invoice arrive?

Within one business day of us confirming the review is gone from your listing. We verify the removal on the live listing first. We don’t invoice off Google’s notification alone, because those occasionally fire before the review actually disappears.

What if a review I paid for comes back?

We refile at no extra cost. One flat fee covers the case, not a single attempt. If the refile fails and the review stays live, tell us and we’ll credit the original invoice.

Privacy & security

What we collect, who sees it, and how it's stored.

What data do you collect?

Your business name and address, the Google review URL(s) you submit, your email and phone (for verification and updates), and the evidence we gather (publicly available reviewer history, screenshots). That’s it. Full detail in the privacy policy.

Do you share my data with Google?

Only what’s necessary to file the appeal: the review URL, the policy category it violates, and the supporting evidence packet. We don’t share your account credentials, payment info, or other business data.

Where is my data stored?

Encrypted at rest on Cloudflare D1 (US region) with TLS 1.3 in transit. We retain audit data for 24 months for case-history purposes, then auto-delete. Payment data lives at LemonSqueezy, never on our infrastructure. See security details.

Is RepuShield HIPAA-safe for medical and dental practices?

We don’t process PHI (protected health information). Reviews on a public Google listing aren’t PHI. We don’t ask you for patient details, charts, or any identifying medical data. We work entirely from publicly available review content plus what Google’s policy already permits us to file.

Will my filing be confidential?

Yes. We don’t publish customer names, business names, or case details without explicit written consent. So far we have published no case studies at all, and when we do they will be anonymized to vertical and region (e.g., “a 3-location dental DSO in the Southwest”).

Do you use my data to train AI?

No. Your business data, audit results, and evidence packets are not used to train any model. Internal pattern analysis (which policy categories are succeeding) is fully anonymized and aggregated.

Can I delete my account and data?

Yes. Email talha@repushield.app and we purge it by hand. There is no self-serve delete button in the portal yet, so we do it for you. We delete everything within 7 business days except records we’re legally required to retain (payment records for 7 years per US tax law).

Account & access

Logging in, team members, and getting help.

Do I need an account to run an audit?

No. The audit runs without an account. You create one only if you decide to file: that’s when we need to verify your business ownership and store filing history.

How do I log in?

Go to /login with your email and password. If you’ve forgotten it, the Forgot password link on that screen emails you a reset. Accounts with two-factor turned on are asked for their authenticator code at sign-in.

Can I add team members?

Not yet. One login owns the account today, and multi-location groups run on that single login. If you need separate access for office managers, say so on the contact form. We would rather build it around how your group actually approves filings than guess.

How do I see the status of my filings?

The Removals screen in your portal lists every review you have sent us and where each one stands: pending, filed, under review with Google, or removed. Billing has its own screen for what has been invoiced and what has been paid.

How do I get human help?

Email talha@repushield.app or use the contact form. A person reads it, not a ticket queue, and we don’t gate support behind tiers.

Can I export my filing history?

Not as a download yet. The Removals screen shows the whole history on screen (review, policy category, where it stands, whether it was invoiced) and Reports holds the written summaries we have sent you. If you need it as a file for a quarterly review, ask and we will send one.

How do I cancel?

There’s nothing to cancel: there’s no subscription and no card on file between cases. You pay per filing. If you want the account and its data gone, email talha@repushield.app and we delete it.

Still have questions? Start with a free audit.

Takes 90 seconds. No card, no signup required to see which of your reviews qualify.

Run a free audit